Maruti Suzuki India announced that Bollywood Superstar Varun Dhawan will be the brand ambassador for Maruti Suzuki ARENA channel. Various popular cars such as Swift, Brezza, Dzire, Ertiga are being sold through the Arena channel where was premium cars such as S Cross, Baleno, Ciaz are being sold by their Nexa Channel.
Mr. Varun Dhawan will be campaigning Maruti Suzuki Arena’s latest campaign “A destination called you. A feeling called Maruti Suzuki ARENA”. MSIL is working to transform and naming its traditional showrooms to Maruti Suzuki Arena which will now be having a revamped modern look and offer warm, friendly and comfortable environment to the customers.
Mr. R.S. Kalsi, Senior Executive Director, (Marketing and Sales), Maruti Suzuki India said, “We are delighted to welcome Varun Dhawan to Maruti Suzuki ARENA family. Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times. Maruti Suzuki ARENA enhances customer delight with an exciting purchase experience, seamlessly from the digital space to physical showrooms. Led by Varun Dhawan, our new campaign showcases Maruti Suzuki ARENA as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.”
Commenting on the association, Mr Varun Dhawan said, “Maruti Suzuki has been fulfilling the dreams of many people in India to own a car since years. The new, transformed Maruti Suzuki ARENA is poised to strongly connect with the young and do-it-yourself generation of customers who will experience a warm and connected car buying experience at this new destination. I am extremely excited and proud to be a part of the Maruti Suzuki ARENA family. The overall experiences at Maruti Suzuki ARENA will make every customer feel special.”
The new Maruti Suzuki Arena will collaborate with technology to offer convenience to its customer. Customers can now research and begin their journey of buying a car from Maruti Suzuki Arena’s website itself. Further, Relationship managers will be given with tablets along with an app which will be used to offer quick and efficient service to the customer.
Relationship managers would be able to showcase the products over this app which would be much richer to experience than the traditional print brochures.
A dedicated personalized zone will be available where customers would be able to customize the cars with various mix and match of accessories electronically. Watch below video and experience how the new showrooms will look like.