For the year ended March 31st 2018, Ford India is finally able to post profits after 20 long years wait. Ford’s Emerging Market Operating Model (EMOM) is being tested in India where the company works on various way to reduce the cost and there by increase the profitability.
The cost cutting include finding local sourcing partners, using alternative materials, outsourcing, JVs etc..Ford India’s business has grown from
$2.1 billion in 2015-16 to $2.8 billion in 2016-17 and $3.4 billion in 2017-18. The total growth in 3 years is close to $ 1.3 billion which is substantial for the company considering the loss which they were going through.
One of the major contributor for increase in revenue is the export of Ford cars from India to abroad.