Honda Cars India Ltd. (HCIL), have managed to reach positive sales growth of 23% in domestic sales for the month of January 2019 by selling 18,261 units as compared to 14,838 units during the same month last year. HCIL has also exported 200 units abroad.
HCIL managed a cumulative growth of 5.7% for the period of April 2018 till Jan 2019 by selling 153,058 units during Apr’18 – Jan’19 as compared to 144,802 units during the same period last year.
Mr. Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Ltd said, “HCIL sales efforts backed by excellent support from dealers, helped us achieve the sales growth of 23% in January. Responding to the tepid market situation with extensive marketing efforts including on-ground activations focusing on Tier 2&3 markets, drove sales of all Honda models in the month.” “With additional benefits in Direct Taxes announced in today’s Interim Budget, we expect the consumer sentiment to improve in the coming months,” he added.
Honda WRV and Honda City were the top performers for Honda for January 2019 in terms of sales volume. While Honda City managed to sell 4855 units in January 2019, Honda WRV managed to sell 3393 units.
Overall, during January 2019, Honda stood in fourth position with 18,261 units while Maruti Suzuki stood in first position by selling 1,39,440 units with market share of 50.4%, Hyundai in second with 45,803 units with market share of 16.6% and Mahindra in third by selling 22,399 units and with market share of 8.1%.