Maruti Suzuki, India’s largest automobile manufacturer on 2nd November 2018 inaugurated their 250th commercial vehicle showroom in Dehradhun. By this Maruti Suzuki became fastest growing auto retail channel in the Nation.
Maruti Suzuki had done a internal research in which it was found that nearly half of the Company’s customers were businessmen, small traders or are self-employed. In order to give them a value addition and cater to their requirement, Maruti Suzuki entered into Light Commercial Vehicle (LCV) segment and launched Super Carry in 2016.
Maruti Suzuki now present in over 193 cities and offers two variant of their LCV named Super Carry with 2-cylinder turbo-charged 793 cc diesel engine and an all-new 1200 cc CNG engine variant.
Mr. R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited said,
“Within the LCV segment, the mini truck segment comprises close to a third of the sales. It has been growing at a CAGR of 21% during the last four years. Super Carry has been developed specifically for India, keeping in mind the unique requirements of the Indian mini truck customer. The Company’s Commercial Channel is the fastest growing channel in India and is amply supported by the extensive Maruti Suzuki Service network. This enables our customer to always be on the move in life and in business.”
It is almost 2 years since Maruti Suzuki launched Super Carry in which they are able to 20,000+ units out of which 10000 units were sold in initial 18 months and rest 10,000 were sold in slightly over 6 months. With gaining popularity it may definitely give competition to Tata Ace and Mahindra Maxximo.